About Grant Marketing
Welcome to Grant Marketing— We are a brand development and integrated marketing advertising agency specializing in business to business communication and services for manufacturing and business service companies. Based in Newton, MA near Boston, Grant Marketing leverages its many years of experience to help our clients grow their businesses beyond expectations. We do this through a proprietary brand development process, integrated, and targeting marketing and advertising campaigns shaped by thorough research and analysis of both your business and the marketplace.
We offer our clients a full suite of communications solutions including Brand Strategy, Market Strategy, Marketing Support, Website Analysis, Web Design, Web Marketing, Public Relations and Advertising Services. As an experienced B2B advertising and communications company, Grant Marketing will assess your company’s brand position and then develop a strategy tailored to your needs. When you partner with Grant Marketing, online and print materials will work in tandem to create a synergistic marketing campaign, effectively reaching your customers.
Our professional staff gives our clients the personal service that those bigger firms just can’t match. Contact Grant Marketing today and start getting somewhere.
You're invited to join us for a workshop
june 26th. click here for more details
Meet our key Marketing Experts:
Principal and Founder, Brand Strategist
As the principal and founder of Grant Marketing, Bob leads the Grant Marketing team. Bob has more than 25 years of experience in business-to-business brand development and marketing. Bob founded and managed G&S Associates, an industrial distribution company. He also opened new industrial markets for Diamond International Corporation and Shepard and Morse Lumber Company. As an independent contractor for Thomas Register for more than 20 years, a member of the Thomas Register Winners Circle, and Thomas Register Hall of Fame, Bob helped more than 100 manufacturing and industrial companies open new sales opportunities
VP New Business Development
Paul has years of sales and marketing experience. He worked in various sales and marketing positions with Epic Records/Sony Music Entertainment for 15 years. Paul has been with Grant Marketing for 4 years and currently handles new business development, account management and partner relations at the company. Paul also runs Make Entertainment and consults clients such as Fenway Sports Group and recording artist, Natalie Stovall.
A Brand Strategist and Business Writer, since 1985 Rob has advised leading consumer, finance, professional services, higher education, non-profit, and technology clients. Early in his career, Rob played increasingly senior roles at advertising agencies in New York (Della Femina, NW Ayer) and Boston (Mullen, Arnold Worldwide) where he developed award-winning brand awareness programs for existing and new product launches. His first foray into technology was as Director, Marketing Communications at ProCD, a pioneering software company that manufactured the first comprehensive compilation of telephone numbers on CD-ROM. Later, Rob was Vice President, Marketing at Rovia, a software company.
Trained in graphic design, Grant was a member of the design team for the North Carolina Museum of History; graphic designer and head of the graphics department for Design Dimension Inc., an international exhibit firm specializing in tradeshow and museum exhibits; and art director of Yellow House Creative graphic design studio.
Jacinta manages the Grant Marketing office and project traffic for our clients. She also is the chief purchasing agent for print, mailing, and photography services.
Web Marketing Strategist and Search Engine Optimization
Pixelgroove offers SEO, Web marketing strategies, e-commerce web design, and web analytics. Pixelgroove provides you accurate, insightful and timely data about the performance of your website and the effectiveness of your online marketing campaigns. Troubleshoot the conversion of visitors to paying customers, identify your most profitable PPC keywords and learn which areas of your website you need to improve. Get the actionable data you need to help you make informed business decisions.
Houston Harris, Pixelspace
Web Strategist and Web Development
Pixelspace is a strategic design and communication company providing marketing and sales organizations with strategies to identify, attract, engage and retain customers. We specialize in developing customer-focused, results-driven, technology-enabled communication tools that create competitive advantage.
- American Marketing Association
- Business Marketing Association
- Second Wind Association of Advertising Agencies
Contact Grant Marketing today to see how our team can help your business reach its fullest potential.
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Instantly assess your company's brand strength by measuring your distinction.
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