We Help Industrial/Manufacturing
Successful companies have a marketing strategy and a marketing plan. As an experienced B2B brand development and marketing Communications Company, Grant Marketing will assess your company's internal brand perception, and then conduct a brand discovery session to uncover your company's brand essence. We will review your company's strengths and weaknesses; research your competitors, and review your offline and online marketing materials. Once we have determined your unique brand franchise, our brilliant creative team will develop positioning statements and images. We will conduct ROI analysis to assure your company's business growth.
We help build Brands and Integrated Marketing by:
- Strategic Brand Assessment
- Brand Workshop
- Brand Discovery Session, "Inside the Telescope"
- Research and planning
- Brand position statement and creative tactical materials
- Develop ROI strategy
Grant Marketing can also serve as your company’s full service marketing department so you can stop worrying about press releases, advertising options and website performance and get back to running your business.
As a Marketing Partner:
Grant Marketing's goal is to help build your business beyond expectations - guaranteed.
We will serve as a member of your company's brand momentum group to partner with company and marketing executives to meet quarterly in order to monitor internal and external brand adoption.
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Instantly assess your company's brand strength by measuring your distinction.
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