Your website is your face to the world and can be a valuable asset to your business. Not only do websites provide customers with information on your company and products, but they also serve as a powerful marketing tool. In order to fully capitalize on your web presence, Grant Marketing offers complete website development services, including web design and website analytics.
Through a collaborative process, Grant Marketing works with you to create websites that have the functionality and style needed to achieve marketing goals. Grant Marketing has the design and technical resources to create or update your company’s website and can incorporate sophisticated analytic and reporting so you know exactly how effective your website is at generating viable sales leads.
We’ll help you create processes to update and maintain your website, so that content stays fresh and relevant. Grant Marketing will also test your website on a variety of platforms to ensure that every visitor is able to easily access your information.
Web Services fall into five categories:
The Masters Golf Tournament officially gets underway today. Tiger Woods is back from his recovery from knee surgery and Woods' sponsors and advertisers could not be happier. Sponsors will be counting their blessings as Tiger rounds "Amen Corner".
Once you have initiated strategies to drive traffic to your website through SEO, PPC, social media, and other online and offline communication tools, you must do the following to update your website and increase sales.
In a compilation of recent surveys on testing the marketing environment for 2009, we found the following survey results.
Business Week's 100 Best Global Brands are a reflection of the global economy. The increasing complexities reinforce the importance of protecting and growing a brand. It is a company's most valuable asset - and a far less volatile asset than others during a time of economic uncertainty.
In a round table discussion, marketing executives discuss the role of brand positioning, challenges that arise in positioning and when it's a time to reposition or re-launch products, and how brand positioning may differ in global markets.
The most important delivery of your company's brand to your customers and prospects is your employees. The number one reason a person will change vendors is the interaction he/she has with the personnel of your company. If your employees are not strong advocates for what your company stands for, your company is in jeopardy of losing business.
B2B marketers who understand the concept of branding will fare much better than their competitors. What is a brand? Think of a brand as the gut feeling about a service, product, or company.
Current economic conditions are trying, and to more recent generations of company managers may seem unique. However, downturns have been experienced before and there are tremendous lessons to be learned from previous recessions.
Branding and valuable brands are the most important things a company can strive to achieve in our post-advertising world. Many ads today just do not work, and many consumers are not only sick and tired of getting advertising messages, but have found numerous technological ways to cancel them out of their lives.
Instantly assess your company's brand strength by measuring your distinction.
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